Background
The ambition of Atrium’s product team was to have a single cohesive experience that both lawyers and clients could use to get work done. Routine tasks that beset a legal team took tons of time because they relied on tools that were not designed to address their needs, such as e-mail (terrible for document collaboration) and old software like NetDocs.
Researching personas and jobs-to-be-done
I discovered that legal productivity is harmed by a lack of efficiency within 1 of 4 areas of work:
Document generation
Document collaboration
Records (viewing, sharing)
Document intake, storage & reference
Design Roadmap
Company Profile
Contract generation & execution of hiring agreements
Document Collaboration
Records
We needed to work on all 1 first, then 2-3-4 together at the same time, since so many workflows were interconnected. The whole point was to streamline a routine task, so having a shared understanding of the end-to-end journeys was critical.
Gaining alignment on JTBD and personas
We learned about our target personas, which were Startup Founders (on the client side), and Lawyers and Paralegals (on the internal “talent” side). Atrium wants to be a two-sides collaborative platform that allows these 2 personas to work together.
Examples of work I created:
Document collaboration
Generating, reviewing and approving employee hiring agreements
